SOCIAL DISCOVERY
An Interactive Experience and Exhibition
Siam Discovery, Bangkok, Thailand 2016
Concept Design - Art Direction
This interactive experience and exhibition was a collaboration between Siam Discovery Department store and New-York based experience design studio Black Egg that aimed to provoke visitors to explore, create and push the boundary of their own identity based on online social platforms.
The project is composed of an Interactive experience space and exhibition in Siam Discovery.
First section, an interactive art installation created by Black Egg, allowed users to reflect individuality and take an intimate journey back into sense of self with their Instagram account being displayed throughout the screens.
Then the second section, an exhibition showcased the pictures taken by 12 Instagram influencers who portray their identities, lifestyles and passion through their own social platform. The exhibition is based on the ideology ‘when obsessions become identity’
