THE NEW SIAM DISCOVERY LIFESTYLE LAB
Experiential Event
The New Siam Discovery in collaboration with Nendo
Bangkok, Thailand 2016
Concept Design - Art Direction
Working with The New Siam Discovery in collaboration with Japanese design studio Nendo, we had reinvented Lifestyle Lab experience for Press Conference event. ‘Lifestyle Laboratory’ works as a creative incubator where people can experiment, create and cultivate individual styles and identities for themselves. From beginning to an end, the setting is transformed to laboratory and clinical ambience with playful gimmick of lab gowns costumes, mixology and equipped with science lab supplies to enrich
experiences.
